All case studies

Starbucks

Advertising Campaign Design for Starbucks, This studio Project tackled a mix of marketing and advertising and a bucket full of creativity.

Personal

Studio Project

Role:

Illustration, Marketing

Duration:

1 Month

Designing an Advertising Campaign for Reach Out At Starbucks with Summer Feel.

This project was a unique challenge requiring a mix of marketing and advertising knowledge, For this project I delved into the history of advertising and tried to understand the marketing mix, more initial research keeping the brand in mind which was followed by ideation, design exploration, and Showcasing the final design.

Challenges

Understanding Marketing and Advertising Ecosystem

Coming up with a campaign idea

Ensuring Design explorations and tone off voice to match the brand

Initial Research and Marketing Mix

Initial Stage

The history of Starbucks

Knowledge about the history of the brand is a must and that's what I Targeted first. This helped me realise what the brand focuses on.

Talk about client interaction and how he wanted things to be a lot visual and have a wow factor and professional feeling to it. and to research on what other websites have which this one can do better at.

Understanding the Marketing Mix

Researching about the brand and understanding the 7 P's of the brand.

Talking about how the positioning and marketing effects the brand.

SWOT Analysis

This exercise was necessary to understand the brand's strengths, weaknesses, threats, and the opportunities I had to go forward with a unique campaign idea.

Perpectual Mapping

Competitor Analysis and perpetual mapping exercise to understand the brand competition on the basis of Price and Quality

Understanding the Brand Visual Language

Starbucks has two sides that play a very important role in its campaigns - Functional and Expressive. Here is expressive.

Functional Side of Starbucks

Starbucks maintains a neat, functional aspect that uses photography and not illustrations, limited pallets, and a targeted approach.

Brand Wheel & Brand Prism

Brand Identity Prism: Physique, Personality, Culture, Relationship, Reflection and Self-Image. when paired with Brand Wheel, helps de-construct the brand to it's fullest.

Brand Archetype

It's primary brand archetype is Explorer. They also individualize the drinks by writing the customers names on the cup. Starbucks makes customers feel individualized and valued, which builds loyalty.

Design Execution

Sketches

Finalised Concept Idea and Sketches

Visual Board for different Concepts and Elements

I used Midjourney Ai to iterate and ideate on different concepts that I Had, this was a smart way to get rid of ideas which didn't work with the brand vision or elements that would be irrelevant.